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What's Wrong With the CBD/Hemp Industry?

In this era of conspicuous consumption — one where the widespread legalization of cannabis in the US seems increasingly within reach — you might imagine one easy path to riches that involves CBD, the non-hallucinogenic substance that is meant to serve as a calming foil to marijuana’s better-known component, THC.

All you have to do is procure some CBD oil, design the perfect label gradient, toss it up on a Shopify storefront, and buy a few Instagram ads. Right?

In reality, it’s not that simple.

While consumer products containing CBD derived from hemp — which